Today, price rarely differentiates businesses – experience does. As customer expectations continue to increase, understanding how customers and employees perceive your business is crucial to remain competitive.
The insight6 CX Excellence Mark recognises businesses that consistently go above and beyond to put their customer at the heart of the business and signifies a seal of approval from the UK’s leading CX experts.
Craig Blake, Head of Business at Ottervale, said: “Receiving the insight6 CX Excellence Mark is a real honour as the team has worked incredibly hard over the past few years to ensure that we deliver the best for our customers at every level.
“We’ve found investing in CX is a win-win! Part of the process means having all of your team invested and when your team is happy this only enhances your customers’ experience, and vice-versa."
“I think a lot of companies assume they are delivering a good experience if they don’t receive lots of complaints. However, through our journey, we have realised the importance of stepping outside to view the business independently and to proactively seek feedback. Even if you are doing things well, you may not appreciate the bits your customers value, or where you could make things even better.”
Bluestone is one of a select number of businesses across the UK to receive the insight6 CX Excellence Mark this year.
Rhian Huxtable, CX Director at insight6 Devon and Cornwall added: “To deliver CX Excellence, a business needs to embed a clear and strong customer ethos throughout. Businesses that receive the CX Excellence Mark consistently consider the customer impact of every key decision.
“They strategically design their customer journey – whether that be online, by phone or in-person – to deliver an outstanding experience based on research. And they regularly test and monitor performance to remain at the top of their game.”
If you would like to elevate your business with the insight6 CX Excellence Recognition Scheme, contact your local CX Specialist to discuss your current CX objectives and strategy.